Hi, I'm Sarah Giarratana.
During the day, I’m a senior writer at Apple. By night, I’m an in-progress fencing athlete, committed mentor, frequent volunteer and occasional side hustler.
Put simply, I like to tell stories. I love using language like a handshake to connect people. Or in many cases, connect people to brands. As a UX and copywriter, I’ve been lucky enough to write for great teams at Apple, Delta Air Lines, AARP, Chik-Fil-A, Coca-Cola, BMW, Verizon, The Chicago Cubs, the U.S. Fencing Association and a few incredible start-ups.
I specialize in writing for large-scale web initiatives and emerging technology. Specifically, I really dig mobile-first web writing, digital voice and tone construction, copywriting for digital conversion, plus using words to drive action in interfaces, displays, apps and skills for voice.
I recently relocated to the Bay Area with my spouse and our fuzzy dog, but travel often.
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